You can sample this edition on Google Book Search.
This contents list from the second edition gives you a good idea of the book's coverage.
Preface xi
Acknowledgments xiii
PURPOSE 1
What does design do? 2
Good design 2
Audiences 4
Styling 7
Real communication 9
Clarity 12
Words 14
How we read 17
Multiple entry points 19
Hypertext and film technique 19
Visual processing 20
Visual literacy 21
Using metaphors 23
Why print? 25
Why personalise? 25
How do you maximise the power of paper? 25
Any colour as long as it’s green 29
What decisions can help reduce the
environmental impact of print? 29
But it’s not just print 30
Designing for international audiences
and cultural difference 32
Accessibility 34
PROCESS 37
The design process 38
Briefing 39
Research 41
Conceptualisation and idea generation 42
Testing 44
Prototyping 45
Presentation 46
Approvals 47
Production management 47
Launch 48
Evaluation 49
Design effectiveness 49
PROJECTS 51
Publications 52
Books, reports and annual reports 52
Newsletters, journals and magazines 59
Pamphlets and brochures 65
Catalogues 67
Menus 70
Programs 72
Orders of service 73
Comics and graphic novels 73
Proposals 75
Corporate identity and branding 77
Brand evolution 78
A design audit 79
Identifiers 82
Corporate typefaces 85
Corporate colour palette 86
Attitude 87
Corporate identity manual 87
Stationery 92
Forms 98
Signage 104
Exhibitions, trade shows and conferences 106
Screen-based media 109
Multimedia 110
Websites 124
Email newsletters, e-books and e-zines 141
Advertising and marketing 143
Posters 146
Postcards 147
Flyers, information sheets and handbills 148
Small-space press ads 149
Classified ads 150
Magazine and display ads 151
Direct-mail advertising 152
Packaging 153
PRODUCTION 157
Layout 158
Eye flow 161
Spatial relationships 163
Dominance 164
Simplicity 164
Unity 168
Balance 171
Freestyle layout 173
Grids 174
Formats 179
Imagery 183
Contrast 196
Scale 197
Tone 197
Repetition, pattern and texture 198
Direction 199
Borders and rules 199
Space and pace 200
Traditional and modern layouts 203
Four ways to save a failing design 206
Increase tonal contrast 206
Redistribute space 206
Alter scale relationships 207
Repeat something 207
Typography 209
Type categories 212
Typefaces, families and fonts 223
Type selection 228
Leading/linespacing 231
Letterspacing 234
Using type variation 237
Punctuation 245
Text formatting 253
Page furniture 268
Display type 272
Style sheets 275
Using a designer 344
Selecting a contractor 344
Commissioning a contractor 344
A career in design 349
Creativity 351
Studio management 353
Ethical considerations 354
