Checklists occur throughout The Design Manual, usually in the margin.
A brief 41
A guide to print design for screen-based designers 278
A guide to web typography for print-based designers 277 Advertising 146 Alternative colour specifications 293 Attention-getting devices 53 Beyond just green 31 Brand management 79 Business cards 97 Catalogues 69 Considering the manuscript 211 Design dynamics 169 Design presentation techniques 47 Direct mail 153
Elements of text that provide 'natural rhythm' 202-203
Envelope 98
Environmental impact of print 30 Event posters 147 Exhibition design process 108 Exhibitions 107 Fax sheet 94 Film techniques in storyboard form 118 Flexible work and work/life balance 354 Formats and paper sizes 179-180 Forms design elements (printed and online) 103
Four ways to save a failing design 206-208
Illustration techniques 184
Images 184 Invoice or ‘Tax invoice’ 93 Italics (which titles and names take italics) 239 Job record 349 Key lines 192 Leave 353 Letterhead 93 Making a style book 182 Manifestations of corporate identity 81 Marketing mix 145 Marketing terminology 145 Media kits 98 Media release 96 Memorandum 95 Minute paper 95 Newsletters, journals, magazines 60 One-colour design 284 On-screen document quick fix 278 Options for developing corporate marks 82 Other printing terminology 308 Order of publication 56 Packaging 155 Paper selection 322 Print problems (identifying the cause) 319 Proofreading marks 254 Proper nouns 241 Proposal production 76 Punctuation options for lists 261 Punctuation to watch 247 Rates 347 Response boxes for forms 101 Staffing options 353 Titles or names to be set in italics 239 Two-colour design 284 Type compatibility 229 Typographic stylesheet 276-277
Website 132
Web 2.0 social media options 128-130 What a client should expect to pay for 346 What you need to supply to your printer 298, 319 With compliments slip 97 Your work preferences 350
Checklists from other authors
Assumed relationships between different graphic components (Karel van der Waarde) 202 Being provocative (Kathy Sierra) 12 Brand distinction (Martin Lindstrom) 82 Creating diagrams, graphs and charts (Tony and Barry Buzan) 189 Creative ideas for advertising (Roy Grace) 144 Design dynamics (Bryan L Peterson) 169 Die neue typographie (Jan Tschichold) 205
Excellent rules for making good design (Timothy Samara) 164 Exhibition design reminders (Giles Velarde) 108 Good web design (Jakob Nielsen) 126 Hard case binding steps (Australian Print Finishers Association) 332 Key semiotic concepts (Sean Hall) 3 Pricing strategies (Joy V Joseph) 346 Primary forms of contrast (Andy Rutledge) 197 Skills designers lack the most (UK Design Skills Advisory Panel) 350 The 3 purposes of a grid (André Jute) 175 The 4 critical relationships in type and image interaction (Nancy Skolos and Tom Wedell) 163 The 5 ways to organise information (Richard Saul Wurman) 13 The 6 principles for creating print ads that work (Gallup & Robinson) 144
The 6 templates of quality advertising (Jacob Goldenberg, David Mazursky and
Sorin Solomon) 144
The 8 employability skills (Dr John Mitchell) 350 The 8 greatest lies you’ll ever be told about advertising (Jim Aitchison) 143 The 10 Cs of Branding (William Arruda) 78 The 12 principles of animation (Terry Dentry and Steve Piscopo quoting Don Graham) 115 Website navigation (Steve Krug) 129
